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... I asked Alan to assist with market development of a new technology product. He led us to a new marketplace and secured a contract with a major pharmaceutical group ...
Graeme S. (Chief Executive)
CASE STUDIES
Medical

Company: Healix
Industry Sector: Medical
Size: Start Up
Type of Assignment: Business Start-up


Challenge

The business, providing on-line diagnostic information for Doctors, had successfully launched on AIM but had failed to gain traction with its intended market place GP Surgeries.


Solution

Customer research project confirmed the value of the product with its users and I worked with the chief executive to identify potential partners to help develop the business more aggressively. A successful trial of the product with a major pharmaceutical company led to the acquisition of the company being successfully negotiated with a major provider of Clinical Trials.


Results

A successful trial of the product with a major pharmaceutical company led to the acquisition of the company being successfully negotiated with a major provider of Clinical Trials.

After a successful AIM flotation I asked Alan to assist with market development of a new technology product. He led us to a new marketplace, secured a contract with a major pharmaceutical group which provided a strong channel for future growth.
Graeme S. (Chief Executive - Healix)


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