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CASE STUDIES
Standards Agency

Company: Driving Standards Agency
Industry Sector: Government Services
Size: £80m
Type of Assignment: Business Recovery and Growth


Challenge

The Commercial Directorate within the DSA is responsible for the Agency's commercial activities and is charged with making a profit to enable the DSA to invest in other non-statutory activities as well as new products and services. I was assigned to re-organise the Commercial Division, enabling it to become market focused and innovative.


Solution

Contractual and working relationships were re-negotiated with the DSA's publisher, The Stationery Office (TSO). The growing pains of the successful Driver Quality Monitoring service were addressed and a new operations team installed.

Financial and marketing issues which had delayed the introduction of a new service aimed at local authorities providing tests for taxi drivers were overcome. Integration of the commercial activities of the new Touch Screen Theory Test was achieved by enabling suppliers to work with each other as well as the DSA.


Results

Widespread recognition of the Commercial Operation's achievements throughout the Agency, with commendation from the Chief Driving Examiner Highly energetic and enthusiastic product and profit focused commercial team. Recruited a successor ensuring she was in post 6 weeks prior to the end of my assignment.

As a Government Agency we are required to generate external revenue. Alan restructured our commercial operation, re-negotiated contracts and created profit accountable units, enabling us to install new management (with Alan's help) and implement new profit opportunities.
Laraine M. (Finance Director - Driving Standards Agency)


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