• Alakar Consulting solutions for Growth!
    Image
    
OUR SERVICES
Alan took over Global sales and marketing ... to rescue a failing investment. With his help we disposed of unwanted assets, creating a profitable unit ...
George W. (Executive Chairman)
CASE STUDIES
7 Stage Survival Strategy

1. Know your Objectives

In the short term it may simply be survival, but are you going to give up on early retirement or market leadership in 5 years?

2. Know your Numbers

How well do you grasp the concept of gross margins and breakeven analysis? How exposed are you to a downturn in sales?

Do you know your overheads by category; debtor days; creditors, stock levels? Cut overheads where you can. It's surprising what you can do without affecting sales. Negotiate harder with suppliers.

3. Know your Customers

Call them past and present, e-mail them. Nurture back clients who have left. New customers are more expensive to gain than existing ones are to keep.

4. Know your Differentiators

You pride yourself on the quality of your product or service, your dedication to customer value but can your prospects differentiate you from the competition? What distinctive benefits do you offer?

5. Know your Business

Do you really understand your operation's strengths, weaknesses, opportunities and threats? Have you assessed macro factors eg the economy and its likely effect on your business

Have you developed plans to exploit opportunities with strengths, avoid competitive threats and overcome or sidestep weakness?

6. Know your Potential Partners

Have you thought about gaining competitive advantage through collaboration and partnering? This could be with companies further up the chain towards major customers, suppliers or even competitors.

7. Know your Priorities

Now that you have evaluated all parts of the business you have a list as long as your arm. This is where you need to sort out your priorities, so that you can cope with, not only your existing workload, but new initiatives to ensure your company thrives in both the short and the long term.


Are you ready to move your business up a level?

For a free one hour confidential consultation about your ideas contact us today on or simply click here to register your interest. We will contact you, as soon as possible, regarding your enquiry.

  • Business Development PartnerBusiness Development Partner
  • Business Development PartnerBusiness Development Partner
    

Copyright © 1994 - 2013 Alakar Consulting Limited. All rights reserved. E&OE.
References to products, brand names, company names and logos are for identification purposes only and are trademarks or registered trademarks of their respective owners.